Engineering a Structured Content Experience Across Brands and Borders

Learn how a multi-brand/region company has enabled their partners to easily create custom experiences and quickly deploy new content with confidence by leveraging structured content. In this talk, we'll dive into some of the challenges we faced from a content/engineering/design standpoint, how we navigated them, and how we were able to reduce content deployment time by 70% or more by implementing standards and structure for our content teams.

We'll also share the strategies we use to manage a global content infrastructure with a lean team, quickly build out custom features without creating noise, and integrate external data sources with ease.