The list of benefits from structuring content is long. But did you ever think to add content measurement and ROI to the list? If not, you're not alone. Good news! As more organizations embrace structured content (at some level, at least!), we can see more examples of this benefit.
In this session, The Content Advantage author Colleen Jones will explain why content structure and content measurement go hand in hand. You'll also get a tour of examples, including one where adding a modicum of structure both improved content performance and enabled its impact to be measured, thereby proving value.